Xapo

The_Client

Born on March 2014, Xapo became one of the leading startups in bitcoins global market by giving the users full control to buy, send, or save their bitcoins.

The mission of its founder, Wences Casares, was to democratize bitcoins and make them more approachable, as well as easy to use for everyone.

$20M

Initial Investment

1st

Purchase with bitcoin’s global market

The_Challenge

Xapo needed a design partner to quickly move forward through the creation of communication pieces and facilitate the democratization of bitcoins in the market.

Xapo needed to

Increase

Users' Share Base

Our strategy

Highlight

Xapo’s security

Bring

bitcoins closer to users

Humanize

Bitcoins

The_Approach

We designed and tested every piece of communication, accompanying Xapo‘s growth and proposing different solutions to drive this growth up.

Art Direction

Typography

a geometric and robust typography was chosen to develop strong and reliable communication.

Colors

We selected a black and white palette with red highlights to communicate responsibility and professionalism.

Illustration

The Plan B to anchor the visuals that could not be visualized through photography.

Photography

Chosen as the ultimate visual language to display real people and, thus, communicate Xapo’s reliability. We designed some mockups for the website and advertising.

Website Design

Landing Pages Iterations

Some Other Sections

The Guidelines’ landing

Some 404 Love

Iconography & Illustration

Online Campaign & Collaterals

Debit Card

We did not stop at digital design; we moved forward and designed a physical debit card.

We helped Xapo to create a serial number of Ads that were used to promote its products in different niche markets.

Website Development

Midnight

We developed a custom solution which kept the header always in contrast with the context while the user scrolled. But then we thought it would be cool to ship it as a jquery plugin, so we called it Midnight.js and set it free...

Encrypting Data

Our challenge was to develop the Xapo’s API (Xapo’s early dev) creating a Google Chrome extension. We had to ensure that we were following Xapo’s security standards, developing an approachable and safe API.