Lemon

The_Client

Lemon Wallet —the company founded by Wences Casares— aimed to be a user-centered digital wallet that allowed users to store digital copies of credit cards, debit cards, reward cards, as well as identification and card information. Lemon’s identity was characterized by its simplicity, being funny and playful while trustworthy and secure.

$8M

Funding

1,000

New credit cards captured per hour

The_Challenge

As the company had become more solid and reliable, the business goals had switched to the acquisition of users. Lemon came to us looking for some marketing pieces to achieve that.

Lemon needed to

Increase

Users' Share Base

Our strategy

Design

Attractive Visuals

Gain

Users' Confidence

Build

A Trustworthy Identity

Our_Approach

Branding Development

We turned Lemon’s values into a comprehensive and flexible graphical system.

They had

Logo

We developed for them

Branding

Identity

The Logo

We created guidelines so as to prevent the logo from being misused.

Color Scheme

It was all yellow, so we created a bright, bold color palette to go with it.

Iconography

We designed icons as a memorable visual representation of Lemon’s potential.

Geometric shapes

The 3px rule

Buttons & Icons share the same roundy feel

Gridalicious

Pixel perfect

Illustrations

Website Design

We arranged the products in four landing pages while we stayed aligned to Lemon’s identity.

Lemon Wallet

Lemon Network

Lemon Developers & Wallet Plus

The Lemon World

Website Development

We used WordPress to create a flexible site that we could easily modify to optimize users acquisition.

Responsive

Despite the technological limitations of 2012, we managed to develop a responsive site that would later become essential in Lemon's platform.

Development Guidelines

The_Results

We joined Lemon from its establishment to the moment craved by any startup: being purchased. We worked as partners holding up the branding at every release, living up to every challenge.

They did well in

Spoiler Alert

On December 12, 2013 LifeLock, Inc., an identity theft protection services company, acquired Lemon.

However, we continue working with LifeLock at the present time.

Sharing a startup road, from start to acquisition